A Marketing Information System I Information Technology Essay

A Marketing Information System I Information Technology Essay Introduction: A Marketing Information System is a routine, planned, gathering, sorting, storage and retrieval system for market information relevant to the operation of a particular business. Most except the largest businesses do not have much of a marketing information system, if at all, with executives perhaps relying on reading a few trade publications and the monthly reports of their staff.As far as I am aware you cannot buy a ready made marketing information system suitable for any market, rather you have to organise your own, specific to your markets, your staff and your decision needs. The more volatile your markets, the more your organisation wishes to get ahead of the pack, the more you wish to be a winner, the more you are able to respond to emerging opportunities or threats faster than your competition, the more you could perhaps benefit if you organised the routine gathering of up to date pertinent market information from within and without your organisation so that it i s to hand, to warn, and to present opportunities to your organisation. Here the overall analysis was made on a Specific Company’s Marketing Information Systems Which is HSBC Ltd. The overall report begins hereand also some of the materials are attached in the Appendix section. About HSBC: HSBC is one of the largest banking and financial services organisations in the world. HSBC’s international network comprises about 10,000 offices in 76 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Through an international network linked by advanced technology, HSBC provides a comprehensive range of financial services. Corporate communications for ‘The World’s Local Bank’ means informing employees in 76 countries about the latest HSBC news, legislation, HR and legal issues. History of HSBC: The HSBC Asia Pacific group represents HSBC in Bangladesh. HSBC opened its first branch in Dhaka in 17th December, 1996 to provide personal banking services, trade and corporate services, and custody services. The Bank was awarded ISO9002 accreditation for its personal and business banking services, which cover trade services, securities and safe custody, corporate banking, Hexagon and all personal banking. This ISO9002 designation is the first of its kind for a bank in Bangladesh. Realizing the huge potential and growth in personal banking industry in Bangladesh, HSBC extended its operation to the personal banking sector in Bangladesh and within a very short span of time; it was able to build up a huge client base. Extending its operation further, HSBC opened a branch at Chittagong, two branch offices at Dhaka (Gulshan and Mothijheel) and an offshore banking unit on November, 1998. Another branch has been opened at Dhanmondi on 1st of March, 2003. Till date, the number of employees of this bank in Bangladesh was 180. HSBC Bangladesh is under the strict of supervision of HSBC Asia Pacific Group, Hon g Kong. The Chief Executive Officer of HSBC Bangladesh manages the whole banking operation of HSBC in Bangladesh. Under the CEO, there are heads of departments, who manage specific banking functions e.g. Personal banking, corporate banking, etc. Currently HSBC Bangladesh is providing a wide range of services both individual and corporate level customers. In 2000, the bank launched a wide array of personal banking products designed for all kinds of (middle and higher middle income group) customers. Some such products were Personal loans, car loans, etc. Recently the bank launched three of its’ personal banking products – Personal Secured Credit, Personal secured loan & Automated Tele Banking (ATB) service, Credit Cards, ATM, Day& Night Banking Service and Easy Pay Machines. These products are designed to meet the diverse customer needs more completely.

Dqweek7 r 9 Essay Example | Topics and Well Written Essays - 1000 words

Dqweek7 r 9 - Essay Example John Elkington (1995) coined the phrase, "people, planet, profit". This was while he was at SustainAbility. This is an organization which was created in order to deliver guidelines which are socially responsible. This were supplied to large corporations who considered profits to be more important than any possible benefits for wider society. An enterprise which is described as having a triple bottom line is one which aims to benefit a variety of constituencies, without exploiting or endangering any one group. In 2004 Elkington described wha the named as the "upstreaming" of a percentage of any profit created by selling finished goods to those who originally produced the raw materials used.( This triple bottom line consists of several factors including concerns which are to do with the environment , society and the economy. The phrase "People, planet and profit" describes the ways in which an organization has an impact in these areas. All three should be considered if an organization is to succeed and to do good. The other side of this is sustainability. Lots of companies finds themselves forced sacrifice possible benefits to wider society simply in order to keep going at a profit. Ultimately profit motives are seen far as being more important than any possible social benefits, unless the organization finds that it can do this using the society’s resources (Aupperle, Carroll, and Hatfield, 1985). A quick scan of the media backs up this negative view of what is actually going on. Too many organizations seem devoid of any degree of social responsibility. Considering the readings to date, what are the future projections for the idea of the triple bottom line? If a cost versus benefit analysis were carried out on this subject what conclusions would be reached? What reasons are there for this? Brown, Dillard and Marshall, (2006) came up with a working paper about the Triple Bottom Line. Idea. They described it

Salvador Dalis Critical Paranoia Essay Example | Topics and Well Written Essays - 1500 words

Salvador Dalis Critical Paranoia - Essay Example Dali’s images - his bent watches, his figures, half-human, half chest of drawers – have made him the most famous of all Surrealist painters†. Like many Surrealists, Dali often painted the images he saw in dreams or in nightmHe deliberately cultivated delusions similar to those of paranoiacs in the cause of wresting hallucinatory images from his conscious mind. Like many Surrealists, Dali often painted the images he saw in dreams or in nightmares, but determining which was dream and which was simply his way of pushing social conventions remains difficult to determine. â€Å"Surrealism attempts to further our understanding of the human condition by seeking ways of fusing together our perceived conscious reality with our unconscious dream state† and Dali was a master. His philosophy of art involved embracing the inner animal and exposing the hidden insanity that lurks at the core of every human. Through Dali’s use of line, color, space, shape and other elements, Dali continuously presents unified dreamscape images that successfully combine concepts of the mind while presenting several sides of change from an emotional perspective. His final works often force viewers to consider them from both a distracted metaphysical perspective as in the dream-state as well as from the conscious state in which knowledge can be known and thus related to the overall presentation. His brilliant means of maintaining balance and harmony by repeating patterns through various elements serve to keep his paintings in a constant state of precarious stability that remains perfectly in tune with the message he is trying to convey. He ends up evoking a feeling much like one might feel if they were the spinning coin, standing on its edge and just waiting to find out which way it was going to drop.